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Google Ads Developer Blog

The official blog for information about the AdWords, AdSense, DoubleClick and AdMob APIs and SDKs.

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Introducing lower confidence reach data in the Bid Manager API
Starting today, you can populate reports in the Bid Manager API with data that had been previously omitted due to lower statistical significance by using a new filter, FILTER_UNIQUE_REACH_SAMPLE_SIZE...

Google Ads API 2025 release and sunset schedule
We’re announcing our tentative 2025 release and sunset schedule for upcoming versions of the Google Ads API to bring greater clarity to your planning cycle. Please keep in mind that these dates are ...

Launching Structured Data Files v8
Today we’re announcing the general availability of Structured Data Files (SDF) v8. All users can now use SDF v8 to upload and download SDFs in the Display & Video 360 UI, and to download SDFs throu...

Consent unbundling in Google Ads scripts
Starting in January 2025, we will enable consent unbundling in Google Ads scripts. This is a new feature of OAuth that allows you to customize which specific scopes you want to authorize, rather than ...

Announcing Budget Prefills with the Google Ads API
With v18 of the Google Ads API, you can now use the Recommendations.GenerateRecommendations method during campaign construction to retrieve optimized budget suggestions for Performance Max and Search...

October 2024 update to Display & Video 360 API
Today, we’re announcing the October 2024 update to the Display & Video 360 API. This update adds the following: Support for cost-per-view performance goals and the targeting of connected devices....

Announcing v18 of the Google Ads API
Today, we’re announcing the v18 release of the Google Ads API. To use the v18 features, you will need to upgrade your client libraries and client code. The updated client libraries and code examples...

New data retention policy for Google Ads
Starting November 13th, Google Ads will be implementing a new data retention policy. All account data, including performance metrics, billing information, and historical reports, will now be retained...

Performance Max Campaign in Detail Placement View
The detail_placement_view can be used to query metrics aggregated by ad group and URL or YouTube video in the Google Ads API. The detail_placement_view is not intended to be used for campaigns with a...

Upcoming changes to search and display campaign reporting in the Google Ads API
Starting on October 16, 2024, we will start rolling out changes to search and display reporting. As a result of this change, Google Ads Query Language (GAQL) queries for campaigns with an advertising...