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Today, we’re announcing the v20 release of the Google Ads API. To use some of the v20 features, you must upgrade your client libraries and client code. The updated client libraries and code examples will be published next week.
Here are the highlights:
You can now add campaign level negative keywords to your Performance Max campaigns.
Report segmentation by ad_network_type for Demand Gen...
On June 12, 2025, we will be making three changes to the Display...
Starting on June 30, 2025, in-app conversions imported through the Google Ads API must include a value for the ClickConversion.conversion_environment field. See this article for more details.
For developers importing in-app conversions, please observe these considerations:
In-app conversions are defined as any conversion events that occur within an app, such as purchase, add to cart, or sign...
This post was recently updated to reflect that API support for these settings will be included in v21.
We're providing an important update regarding new image optimization features rolling out in the Google Ads user interface, specifically impacting Performance Max campaigns.
What are these new UI features?
Landing Page Images: This setting allows Google AI to automatically source...
Today we’re announcing the deprecation of Structured Data Files (SDF) v7. This version will sunset on November 4, 2025.
Migrate to SDF v7.1 or higher before the sunset date to avoid any interruption of service. See the differences between SDF v7 and v7.1 in the v7.1 release notes.
After November 4, 2025, the following changes will apply to all users:
The default version of partners and...
The open beta launch of AI Max for Search campaigns in the Google Ads UI will begin on 27 May 2025.
While full AI Max for Search campaigns support in the Google Ads API is planned for v21 in August 2025, we want to ensure you're prepared for the open beta rollout and understand its potential impact on your API interactions.
What is AI Max for Search campaigns?
AI Max for Search campaigns...
We previously announced our 2025 Google Ads API release plans. We are introducing a few changes to this schedule as a part of our ongoing efforts to evolve our release process. The new schedule lets us make various product features available earlier in the Google Ads API. As usual, additional details on new features will follow as part of the release notes for individual versions.
V20_1 will...
IMA Android version 3.35.1 adds the ImaSdkFactory.initialize() method. This call begins loading necessary SDK resources before the first ad request, leading to faster load times. These changes can limit ad buffering, and help maximize ad impressions and monetization. Depending on the device, the loading process can take several seconds to complete.
We strongly recommend making the initialize...
Today, we’re announcing the April 2025 update to the Display...
Google Ads API v17 will sunset on June 4, 2025. After this date, all v17 API requests will begin to fail. Migrate to a newer version prior to June 4, 2025 to ensure your API access is unaffected.
Here are some resources to help you with the migration:
Upgrade to the newest version
Release notes
You can view a list of methods and services your project has recently called using the Google...