Announcing v20 of the Google Ads API

Today, we’re announcing the v20 release of the Google Ads API. To use some of the v20 features, you must upgrade your client libraries and client code. The updated client libraries and code examples will be published next week.

Here are the highlights:

• You can now add campaign level negative keywords to your Performance Max campaigns.
• Report segmentation by ad_network_type for Demand Gen campaigns is now more granular, and is split between YOUTUBE, MAPS, DISCOVER and GMAIL instead of aggregating all data under the GOOGLE_OWNED_NETWORKS segment.
• Demand Gen campaigns now support the platform comparable conversions measurement in the API.
• Gain deeper insights into YouTube Select Lineups, now accessible through a new dimension in the AudienceInsightsService. This feature is only available to accounts on an allowlist.
• Target your reach forecasts more effectively with the ability to plan based on your own first-party user lists. Reach forecasting is available to allowlisted accounts only.
• Analyze your audience data with greater precision using new device segmentation, additional video metrics, and the ability to refine searches by sub-country locations. See Planning in the release notes for more details. This feature is only available to accounts on an allowlist.

Where can I learn more?
The following resources can help you get started:

• Release Notes
• Upgrade from a previous version
• Guides
• Reference
• Diff between v19 and v20

If you have any questions or need additional help, contact us via the forum.
 - Anash P. Oommen, Google Ads API Team