Bluesky uncovered: separating myth from reality in its post-election surge

Social media minnow Bluesky has emerged as a surprise winner in the wake of this month’s presidential race. People are flocking there almost as fast as they’re fleeing X, driven by distaste for owner Elon Musk’s cozy ties with President-elect Donald Trump.

The influx has triggered a wave of hot takes and deep dives on Bluesky. Here’s the real story behind what’s fact, what’s fiction and why this social network is suddenly in vogue.

This is somewhat true. The platform was initially a project Dorsey started while he was then-Twitter’s CEO in 2019, when he chose Jay Graber to be Bluesky’s CEO. But Jack left his role at Twitter in November 2021, before the platform was incorporated as an independent company in February 2022. As a result of new management (then-CTO Parag Agrawal became Twitter’s CEO), Twitter decided to sever its agreement with Bluesky, meaning the platform was a completely separate entity which relied on funding rounds for money rather than Twitter’s purse. 

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