HubSpot Taps AI to Personalize Campaigns as Marketers Adopt Tech
The marketing technology sector is shifting, with companies racing to integrate artificial intelligence (AI).
HubSpot’s recent unveiling of ‘Breeze,’ an AI-powered platform, exemplifies this tre...
YouTube will shove ads in your face even when you pause videos
YouTube, you’re exhausting. While I spend more time watching YouTube videos than any of the video services I actually pay for, it’s so jam-packed with ads that I’ve spent a lot of energy trying ...
How Decentralized AI Can Enhance Digital Marketing Strategies
Explore how Emotional AI is transforming industries and follow these key steps to create innovative emotion-sensing applications.The Rise of Emotional AI: Steps to Build Emotion-Sensing AppsIn an era ...
How to implement generative engine optimization (GEO) strategies
Generative AI is transforming how consumers discover and engage with content, making it essential for brands to rethink and adapt traditional SEO strategies.
Leading this shift is generative engin...
How to develop a paid search strategy
A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost p...
Australia tightens video game ratings to curb gambling-like content
Australia is rolling out new changes to how video games are classified to crack down on gambling-like content within games. From Sunday (September 22), the new government rules will come into effect w...
Is digital OOH winning over more political advertisers? Kind of
With less than two months to go before the most consequential presidential election in recent U.S. history, estimates of the advertising dollars being dropped into the race keep going up — as high a...