Amazon expands Sponsored TV ads to UK, mirroring U.S. success
Amazon is rolling out its Sponsored TV ads in the UK, currently in beta, following a successful launch in the U.S. market.
Why we care. This move opens new advertising opportunities for brands on ...
TikTok ad spend growth slows amid ban talks
TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms.
By the numbers:
Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% i...
AI-Powered Emotional Ad Matching Lifts Ad Metrics: Wurl’s Crofut
CANNES — Can you put a price on emotions? For advertisers, Wurl, thinks it has found a way.
The company offers tools for video monetization, allowing advertisers to deliver content across various pl...