Google Zero is here — now what?
Illustration: The Verge
We’ve been covering big changes to Google and Google Search very closely here...
4 ways to check your website’s Google consent mode setup
Google officially rolled out the requirement for Consent Mode v2 for Google properties in the European Economic Area (EEA) to ensure its properties complied with the Digital Markets Act (DMA) in Marc...
Getting started with Microsoft 365: Everything you need to know
For many years, Microsoft sold its productivity software Word, Excel, PowerPoint, and so on in a bundle called Microsoft Office. In 2013, the company saw where the software industry was heading and be...
PayPal launching ad network fueled by user purchase data
PayPal is building an advertising business that will leverage the troves of data it collects on consumer purchases and spending habits.
What’s happening? The digital payments giant plans to crea...
Criteo’s Gleason: Privacy Sandbox Reimagines Open Web Currency
The deprecation of third-party cookies and emergence of new privacy technologies like Google’s Privacy Sandbox will significantly disrupt the historic “currency” by which advertising on the open...
A guide to ad variations in Google Ads
Iterative testing is crucial to ongoing success of any PPC campaign.
As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more compli...