3 ways to target your PPC competitors’ audience
Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients.
This article reveals act...
Snap Takes Creator Creds, AR Focus To The NewFronts
MIAMI — Snap Inc., the company behind the popular platform Snapchat, is redefining its relationship with agencies through the newly launched Snap Advanced Partner Program.
This initiative is set to...
Google’s McDonald Goes Long & Short On CTV Ad Future
SAN JUAN, PR — The time when YouTube was best known for skateboarding dogs now feels like eons ago.
Two decades on, the video platform is now host to major broadcasters, as well as short-form conten...
Report: Google Search CPC up 13% YoY; ad spend growth slowing
Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023).
Cost-per-click cont...
So.Social Redefines the Web3 Social Landscape
Web3 technologies are gaining momentum, aided by the most recent Bitcoin halving, attracting billions of users to start exploring decentralized technologies.
So.Social’s recently released new se...
Why Cava’s bid for brand awareness means prioritizing streaming ads
Some brands are throwing more ad dollars behind storytelling campaigns and brand awareness channels as marketers fight for attention in today’s busy digital marketplace. Fast-casual restaurant chain...