Tag: advertising | BizAndTech Newswire

advertising

Retailers Rethink Policies as Returns Fraud Spikes Everywhere
Returns fraud is a growing global issue, costing retailers billions annually. Recent estimates suggest that fraudulent returns account for up to 13% of total returns in the U.S., significantly impacti...

Vote Yes On Locking Artist’s Voices In Contractual Seashells Like The Little Mermaid
We are living under a sea of AI-generated slop, where AI deepfakes and non-consensual intimate content abound. Congress, a self-interested creature, naturally wants to create protections for themselve...

The Essential Role of Authenticated Audiences in CTV Advertising
Connected TV (CTV) is a leading platform in digital advertising, combining the precise targeting of digital ads with the broad reach and storytelling power of traditional TV. This creates an immersi...

How influencers are changing advertising, with Digitas CEO Amy Lanzi
Photo illustration by The Verge / Photo: Digitas The future of marketing — and, in a way, everyth...

EP #511 This Simple Kickstarter Trick Raised $97k in 2 Weeks | Tabletop Paragon
It’s time to forget everything you’ve heard about crowdfunding…THESE are the killer tactics you need to bring home a successful campaign on Kickstarter. Salvador Briggman here, and with your p...

Agency execs balance automation and strategy with new ad formats
Major ad platforms are increasingly pitching the promises of AI-driven advertising, but some industry experts say there’s a risk of over-relying on automated ad-creation and media buying. It’s ...

Vice Mayor’s Suit Against Marion County Cops Who Raided Her House, Newspaper’s Office Can Move Forward, Court Says
There is simply too much going on here to pretend there’s a way to succinctly sum up what’s led us to this point in our coverage. A small Kansas newspaper’s offices, the home of its 98-year-old ...

How brands are increasing trust and CTR by advertising in news publications
Jana Meron, vp of revenue operations and data, The Washington Post In 2023, more than one-third of brands entirely excluded news from their marketing mix, driven largely by concerns over brand suit...

Collaboration Between Trade and Major – How V3V Ventures Is Expanding the Telegram Ecosystem
Telegram started as a private messenger but eventually introduced public channels, allowing users to subscribe and receive updates directly in their chat list. This transformed Telegram into a med...

TikTok May Face UK FCA Probe Over Unregistered Crypto Exchange Claims
TikTok may soon face scrutiny from the Financial Conduct Authority (FCA) over concerns that the platform is operating an unregistered crypto exchange in the UK. This potential regulatory issue adds...

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July