Tag: advertising | BizAndTech Newswire

advertising

Overheard at Prebid Summit: Addressability problem ‘really needs to be considered carefully’
The fall conference season in New York City is underway, and hot on the heels of Advertising Week came Prebid Summit, a one-day gathering where independent ad tech players shared their thoughts on the...

Marketers are not won over by new AI-powered search tools
The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, some marketers and ...

Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising
The Fall 2024 Digiday Media Buying Summit kicked off on Tuesday in Palm Springs, Calif., with a leading independent media agency CEO heralding the need for reintegration across many facets of the indu...

Amazon Debuts AI-Powered Tools for Creating Advertisements
Amazon Ads has debuted two artificial intelligence (AI) tools designed to help advertisers expand their reach. The company’s AI creative studio and Audio generator were both announced Tuesday (Oct. ...

Inside the Stream: YouTube Ads in Q1 ’23, Pluto TV's Tony Play, Exploring AI Drake
First up this week on Inside the Stream we discuss YouTube’s advertising revenue for Q1 ’23, which was $6.7B, down 2.6% from Q1 ’22 of $6.9B. Obviously growth, not contraction, is the goal, bu...

Inside the Stream Podcast: Why Sky’s Sky Glass is the Right Strategy, But the Wrong Execution
In October, 2021 Comcast and Sky announced “Sky Glass,” a package including a Sky-branded smart TV, Sky Stream (a streaming satellite TV service) and aggregated CTV apps. Colin was in London thi...

Lego considers bringing more media in-house after appointing Publicis One to handle global media
Lego has handled its creative advertising needs in-house for a decade. Now, it’s building up its in-house media buying capabilities. Following a reorganization of its global media team and giving...

As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
Advertising on platforms is becoming a bit of a magic show, courtesy of AI. It’s the tantalizing promise of dazzling performance that keeps marketers captivated, ready to embrace the enigma – as l...

Amid green shoots of recovery in ad tech investment, a note of caution is warranted
A slew of announcements confirming mergers and acquisitions in the ad tech sector during Advertising Week New York has stoked enthusiasm among dealmakers that late 2024 will deliver a flurry of such a...

New Starbucks Boss Reportedly Pulling Back on Discounted Drinks
Discounted drinks are reportedly becoming rarer under the leadership of Starbucks’ new CEO. Brian Niccol became chief executive in August, and the company has since scaled back the array of disco...

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