Hidden Google tool reveals GA4 and Google Ads discrepancies
Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms.
Why we care. This hidden feat...
No deal: Alphabet won’t acquire HubSpot after all
Alphabet’s rumored deal to acquire HubSpot is shelved, sources told Bloomberg (subscription required). Alphabet reportedly walked away from the deal weeks ago, according to Reuters.
“Parties ...
Google AI Overviews only show for 7% of queries, a new low
Google’s AI Overviews now appear less than 7% of the time. This is one of 10 noteworthy findings from a new analysis of AI Overviews.
This trend of less visibility for AI-generated answers sta...
Best online backup 2024: iDrive, Backblaze, Livedrive, and more
Online backup is an essential hedge against physical data disaster. No matter if it’s a technical failure, an act of malice, or an act of nature, you never know when all the files and folders you ha...
Reminder: Entity Read Files sunset on October 31, 2024
On October 31, 2024, Display & Video 360 Entity Read Files (ERFs) will sunset. After this date, new private and public ERFs will not be generated. ERFs were deprecated in June 2021 and the October su...