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Ahead of its January launch, brands line up to get involved with new ESPN golf league TGL
The organizers behind futuristic golf tournament TGL believe they can reach a generation of golfers that don’t play, or watch, the sport in the same way their predecessors did. TGL, whose backers...
Buoyed by Roblox’s rise, agency holdcos express confidence in gaming for 2025
As 2024 comes to a close, the gaming divisions of the agency holding companies are reporting that this was their biggest year yet. The secret behind much of this growth? Roblox. As gaming evolved f...
Creator agencies have embraced AI, but is the tech changing marketers’ minds?
The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking agency deals based on their...
Assessing the fallout of Google’s ad tech antitrust trial
Related Insights Digiday+ Research Digiday Research: Ad industry split on whether a divestiture of Google’s sell-side ad tech will change anything Read More ...
Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity
Shopify stores are beginning to show up across Roblox — and some of their operators are already reporting a significant boost in sales as a result. After dipping its toes into e-commerce via ear...
Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024
As we slide into the last month of 2024 and the beginning of the end of the fiscal fourth quarter, it appears the haves of the agency holding company world will continue to have, and the have-nots wil...
Best Cyber Monday monitor deals
The yearly fray of Cyber Monday consumerism is upon us. Yet, as I’ve been covering monitor deals in the days leading up to the post-turkey blitz, I’ve gotta say… this year’s deals are especial...
Santa Rally Incoming? Top Crypto Trader Predicts Upside Bursts for Dogecoin, PEPE and One Solana-Based Altcoin
A crypto strategist known as a “Master Trader” on the digital asset exchange Bybit believes three altcoins are gearing up for more rallies. Pseudonymous analyst Bluntz tells his 299,900 followers ...
Crypto Boom Still Has Retail Investors ‘Sitting on Sidelines’
There are a lot of eyes on the cryptocurrency market these days amid its latest boom. But as Bloomberg News reported Friday (Nov. 29), it’s a boom that retail investors may not be embracing the way ...
Shoppers Shun Retailers That Charge for Returns
Stricter return policies reportedly have some shoppers rethinking their choice of retailers. As The Wall Street Journal (WSJ) reported Sunday (Dec. 1), sometimes that means consumers doing more resear...
Newswire > Tag: media
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