CES Briefing: Agency compensation models in the AI era, a speedrun of the CES show floor & Disney’s tech showcase

This edition of Digiday’s daily CES Briefing examines how brands and agencies are seeing a need to change payment structures to account for AI tools handling some agency work, what marketing and media execs may have missed on the CES show floor and how Disney’s tech showcase reflects real-time bidding finally being fast enough for live sports.

Agency compensation models in the AI era

A change to how clients pay agencies seems inevitable in the AI era. How the agency compensation model should change, though, is anyone’s guess. But it has very much been a topic of discussion during CES this week.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.