Coinbase Restarts UpOnly Podcast with $25 Million NFT Purchase
Coinbase just took up a famous joke offer, purchasing another season of the UpOnly podcast for $25 million. The hosts promised to release eight more episodes if a benefactor purchased a unique NFT.
Bizarrely, the exchange actually overpaid UpOnly’s asking price by $5 million. Although it won’t gain any advertising privileges or creative control over the program, Coinbase has distracted the community from its ongoing technical difficulties.
Coinbase Renews UpOnly PodcastUpOnly, a popular crypto podcast, ended several months ago, but one of its co-hosts created a bizarre challenge: if anyone purchased a $20 million NFT, the program would return for another season.
The offer contained stipulations such as a lack of sponsorship rights, editorial control, etc for the program, but it would resurrect the podcast.
OK I am no longer the decision maker on if Up Only returns.
The power is now stored within this NFT that I just minted. When the NFT is burned, the podcast will restart.
Until then, please leave me alone.https://t.co/5Mar75ifw6
In an incredible development, an unlikely buyer actually took the hosts up on this joke offer. Not only did Coinbase purchase UpOnly’s NFT, but the popular exchange actually overpaid the asking price by $5 million.
Coinbase Buys UpOnly Renewal. Source: EtherScan
Since this took place, the crypto community has been in an absolute uproar. Jordan Fish, the UpOnly co-host who first minted the NFT, conveyed his disbelief at Coinbase’s purchase quite succinctly.