From CRM giant to ‘digital labor’ provider: How Salesforce aims to stand above the hype with agentic AI

As more vendors rebrand automation as agents, established giants and startups alike are challenged to show agentic AI delivers real business value — not just hype.

Among the most ambitious is Salesforce, which aims to do for AI what it did for enterprise software. 

Last week, Salesforce highlighted growth for its Data Cloud and Agentforce platforms, reporting $900 million in annual recurring revenue for fiscal 2025 and 3,000 net-new Agentforce deals in the fourth quarter. The company is pitching these tools as the foundation tapping into what it sees as a potential $6 trillion “digital labor market” — which comprises AI agents powering marketing, sales, and service workflows.

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