Crypto betting platform Lucky Block agrees deal with UFC hero Bisping
Former UFC world champion Michael Bisping has signed a partnership agreement with crypto casino platform Lucky Block.
The 44-year-old mixed martial arts figure has said he will become an ambassador for the company, which will be a sponsor of his, in return.
As reported by Gambling Insider, the agreement is designed to connect sports and online gaming, with a focus on fan engagement and expanding the reach and interest of both parties. A press release stated the deal would benefit Bisping and Lucky Block by “leveraging the valuable synergies present in the colliding worlds of sports and online gaming.”
It represents a similar venture to the one undertaken by Stake.com and Formula 1 to achieve mutual growth but that partnership is one strewn with obstacles further along the track for the Stake F1 Team due to restrictions on gambling advertising in certain countries.
Very excited to team up with #LuckyBlockCasino, the place for the best crypto casino action, as their new Official Ambassador 