CTV Advertisers Losing 4-8% of Viewers Per Break, Wurl Study Reveals

Wurl, a leader in the CTV industry, recently published "A Full-Funnel Approach to CTV Marketing 2024," a new report developed in partnership with parent company, AppLovin, a leading marketing platform, and measurement and analytics company, Adjust. The report walks readers through tangible considerations for three major stages of the marketing cycle: awareness, consideration, and decision-making. In this Q&A, Peter Crofut, VP, Business Development, highlights the most effective strategies advertisers can use during each of these stages.