Tuesday, December 4, 2018

VideoNuze Podcast #398: Pay-TV’s Programming Costs, Netflix Embraces Downloading, Facebook Starts Pre-Rolls
I’m pleased to present the 398th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Many thanks to Brightcove, our podcast sponsor, which, with SpotX and the IAB ...

Apple announces its ‘Best of 2018’ lists across apps, games, music, podcasts and more
Apple today announced its Best of 2018 selections – its annual, editorial list of what it considers the best content across its App Store and iTunes, along with its top charts of the most downloade...

Google removes 2 popular Android apps that enabled click fraud
Google finally took action after eight Cheetah Mobile and Kika Tech apps were allegedly involved in ad fraud last week. The search giant removed CM File manager and Kika keyboard apps after an intern...

Niche publishers see market research as new revenue source
Niche publishers all claim they know their audiences inside and out, and they are building out new ways to trade on that knowledge. On Tuesday, Dec. 4, Pride Media, the publisher of Out Magazine, The ...

Retail Briefing: QVC plots a comeback
Subscribe to the Digiday Retail Briefing: A weekly email with news, analysis and research covering the modernization of retail and e-commerce. The era of direct-to-consumer is here, and home shopping...

As programmatic ad revenue grows, publishers adapt sales team structures
A publisher’s direct salesperson convinces an advertiser to include a programmatic buy as part of a larger package. After that campaign is completed, the advertiser agrees to a separate private mark...

Reuters is seeing a revenue bump from monetized video views on Twitter
Reuters now has 10 people working in some capacity on video posted to its Twitter accounts, five of whom (in three languages) are monetized with Twitter’s pre-roll, mid-roll and sponsorship placeme...

Ad buyers are struggling to find Amazon advertising talent
Agencies and brands are finding it harder to find people who know how to run ad campaigns on Amazon. More agencies are reporting that while there are plenty of people who have some experience on Amaz...

Facebook’s ‘I already owned this’ retargeting feature gains little traction
Retargeting ads are the new pop-ups that people love to complain about. That’s why Facebook’s 3-year-old ad feedback option “I already own this” would seem like a no-brainer. But the feature i...

10 things in tech you need to know today
Good morning! This is the tech news you need to know this Tuesday. Apple won't release a "5G" iPhone until 2020 or later, according to a Bloomberg report. If you look at the current state of 5G, it's...

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Tuesday, December 4, 2018

December