Tuesday, September 17, 2024

Why one of the largest Web3 game publishers sees in-game advertising as a path forward
The world’s largest Web3 game has thrown its hat into the in-game advertising ring. Since its initial release in 2021, the blockchain farm simulator game Pixels has accrued a larger user base tha...

Digiday+ Research: Amazon has work to do as a DSP platform amid Google and TTD’s lead
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. When it comes to programmatic advertising on demand-side platforms, there’s no deny...

DMEXCO Briefing: The who’s who of ad tech gathers to prepare for the industry’s next big shift
To receive our daily DMEXCO briefing over email, please subscribe here. Cologne’s about to transform into a chaotic cocktail of code and Kölsch, where ad tech devotees descend for their annual ...

Future of TV Briefing: FAST channels’ ad fill rates have slipped in 2024
This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year. Freefall Snapchat combines Stories and Spotligh...

X is on the hunt for more ad dollars at its latest client council meeting
Looks like big advertisers aren’t slamming the door on X just yet, even if their relationship with its owner, Elon Musk, is more drama than deal-making. How else do you explain 80 marketers sho...

Buyers hope a proposed tariff on Chinese goods will disrupt the Temu and Shein ad blitz and lower Meta CPMs
As President Joe Biden’s administration takes aim at cheaper Chinese products — think about the continually growing popularity of sellers like Temu and Shein — by increasing tariffs on said prod...

Telegram’s TON Ecosystem Drives Binance’s Latest Token Listings
Binance lists five TON tokens, surprising the market. Colin Wu and WuliGy discussed the TON ecosytem and how it interacts with exchanges like Binance. New markets and new users from this popular ...

Sui Emerges as Potential ‘Solana Killer’ in Blockchain Showdown: Experts Weigh In
Sui has earned a reputation for its technical innovations, but is it the next “Solana Killer”? Industry experts assess both platforms’ relative strengths. Solana’s existing community provi...

Forget Apple Watch Series 10 — the Apple Watch Ultra 2 in Satin Black is the smartwatch to get
After unboxing and trying on the Apple Watch Ultra 2 in Satin Black, I'm convinced it's the smartwatch to get....

7 new to Paramount Plus movies with 90% or higher on Rotten Tomatoes
We’ve chosen the 7 best new to Paramount Plus movies this month that have at least 90% or higher on Rotten Tomatoes....

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Tuesday, September 17, 2024

November