Digiday+ Research digest: Growth ahead, investments in digital and other takeaways from our Media Agency Report

This is a digest version of Digiday+ Research’s Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact.

It’s shaping up to be a bigger and better year for ad spending in 2024. And the agencies Digiday surveyed for its third-annual media agency report said they’re seeing positive spending among their clients.

Our full report examines the current and future state of media agencies from the perspective of total client spending and spending by media channel, and delves into the impact of retail media on agencies. You can read the full report here.

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