Digiday+ Research: A look at brands’ 2024 holiday marketing plans

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The holiday shopping season can be hard to predict, but that doesn’t stop brands and retailers from doing their best to plan accordingly for the most important shopping time of the year. This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.

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