The Disney-OpenAI deal and generative AI copyright concerns

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Generative AI = copyright conundrum. Marketers must assess to what extent using generative AI tools can jeopardize their own copyrights and trademarks as well as whether doing so may put them in violation of others’ copyrights. It’s a lot to wrap one’s head around – which is what lawyers like Rob Driscoll are for.

A partner at the law firm Davis Wright Tremaine LLP, Driscoll joined the Digiday Podcast to draw some of the legal lines surrounding brands and generative AI (Editor’s note: This episode does not constitute legal advice). To be clear, those lines are far from clean and fuzzy enough as to be almost imperceptible. At the same time, though, what’s become clear is generative AI is becoming a more widely adopted technology among marketers.

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