Drake says UMG and Spotify used bots and payola to make ‘Not Like Us’ seem popular
Photo by Prince Williams/Wireimage
Musically speaking, I’d say Drake lost the tit-for-tat feud this year between himself and Kendrick Lamar, which culminated in Lamar’s hit song “Not Like Us.” But Drake (real name: Aubrey Graham) doesn’t seem to want to accept defeat that easily. In a petition filed in New York’s state Supreme Court on Monday, Drake is accusing Universal Music Group — the label that’s represented him for his entire career and also represents Lamar — and Spotify of shady business practices aimed at making “Not Like Us” more of a hit than it already was:
In 2024, UMG did not rely on chance, or even ordinary business practices, to “break through the noise” on Spotify, and likely other music platforms. It instead launched a campaign to manipulate and...