Safe Is the New Risky
As we wrap up Thanksgiving here in the United States, I’ve been thinking a lot about gratitude.
This year, I’m especially thankful for the chance to return from two incredible trips. First to B...
The Two-Step Belief Strategy for Creators
Over the past few months, I have been rereading a lot of older content from my former newsletter as I make the transition into what is now Joe Pulizzi’s Tilt newsletter. It has been an odd experienc...
A 2026 Text Strategy for AI Discoverability
It feels like the lights are dimming on discovery.
If you’ve been creating content for any length of time, you’ve probably noticed it. Search traffic is softening. Social reach is down. Recomme...
Don’t Wait! Build January Now
Every December, I hear the same line from entrepreneurs and marketers: “I cannot wait for the new year. That is when I...