EP #525 The Framework Behind a $633,657 Indiegogo Launch | Snowcap

What happens when an ICU doctor and his entrepreneurial friend discover the mental and physical benefits of cold plunge therapy—but realize it’s just not accessible enough?

You get Snowcap—a sleek, thermoelectric cold plunge device that reimagines what cold therapy can look like.

In this episode of the Crowdfunding Demystified podcast, host Salvador Briggman talks with Matthew Guest, co-founder of Clearwater Ice Baths, who helped bring the Snowcap to life with a smash-hit Indiegogo campaign that raised more than $633,657.

You’ll hear how this product grew from a simple text message idea to a fully patented, engineered device that helped the founders transition from ice-filled bathtubs to a portable, affordable cold therapy solution.

Matthew also shares:

• Why warm climates inspired their portable cold plunge tech
• How they chose thermoelectric over refrigerant cooling
• The emotional rollercoaster leading up to launch
• Why pricing and product iteration are critical during crowdfunding

Whether you’re a startup founder, product designer, or wellness enthusiast, this episode is packed with useful insights and an inspiring founder story.