EP #537 How This Kickstarter Game Raised $115,334 (With NO Experience) | Know Thyself

You’ve got an idea, but how do you turn that spark into $115,334 in pledges? For many creators, it’s not just about launching a product; it’s about creating something that brings people closer together. That’s exactly what Know Thyself set out to do — a board game designed to spark genuine human connection and change the way people interact.

I’m Salvador Briggman, and in this episode of the Crowdfunding Demystified Podcast, we sit down with the creator of Know Thyself. This 2-to-4 player psychological social game has raised over $115K from more than 1,800 backers. 

In this episode of Crowdfunding Demystified, I sit down with Phil Parkinson, a former fitness entrepreneur, Dubai group-class founder, and now board game innovator. Phil is the creator behind Know Thyself, a social tool disguised as a board game, which raised over $115,000 on Kickstarter. 

Despite having no prior experience in the gaming industry, he turned that into his strength, channeling his passion for self-awareness and human connection into a powerful campaign. He built a meaningful idea, nurtured an engaged audience, created valuable assets, and ultimately launched a campaign centered on reflection, personality, and deep connection.

This episode is packed with insight for anyone launching a crowdfunding campaign, especially if you’re navigating a saturated category. Ready to build a real human connection through your project? Then dive in now.

• Book a coaching call
• Subscribe for Weekly Crowdfunding Tips
• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
• FREE Kickstarter Course
• Kickstarter Launch Formula Audiobook
• Know Thyself Kickstarter Campaign
• Endurance: Shackleton’s Incredible Voyage 

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