Every time Google dinged Apple during its Pixel 9 launch event
Photo by Chris Welch / The Verge
In between the reveal of new Pixel phones and AI features at its event today, Google snuck in a few burns targeted at Apple. Some were subtle — others far from it.
While it’s not uncommon for companies like Google to draw comparisons to competitors during big events like this, Google seemed to sprinkle references to Apple all throughout its showcase. Maybe that’s because Google has become especially competitive in the AI industry, which Apple has only just barely begun to dip into.
Here are all the moments of comparison that we caught during the event.
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