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Starting in April, 2026 the Google Ads API will benefit from a series of infrastructure changes designed to improve the Offline Conversion Import experience. These upgrades will not result in any breaking changes to the Google Ads API, however there may be minor fluctuations in attribution rates as the changes are rolled out.
Here is a breakdown of the rollout and the improvements you can...
Today, we’re announcing the v23.2 release of the Google Ads API. To use the new v23.2 features, you must upgrade your client libraries and client code. All the updated client libraries and code examples have been published.
Come join us for a live walkthrough of this release in our "Google Ads API Release Highlights" event on Discord or on our Ads Developers YouTube Live tomorrow (March 26th...
Today we’re announcing two huge improvements for Display...
A new podcast for the ads technical community
We are thrilled to announce the launch of Ads DevCast, a new bi-weekly vodcast and podcast series brought to you by Google’s Advertising and Measurement Developer Relations team.
Hosted by Developer Relations Engineer Cory Liseno, this show is dedicated to deep dives into our latest technical updates, insights from the engineers...
Google Ads is committed to providing a reliable and efficient environment for all advertisers. To ensure that our systems remain stable and that resources are allocated fairly, we are introducing a uniqueness check for Lookalike user lists that prevents the creation of duplicate lists. These changes primarily impact Demand Gen campaigns and will begin to be enforced starting on April 30, 2026...
Starting on April 1, 2026, the Google Ads API will no longer accept new adopters of Customer Match. As with our recent announcement for the use of session attributes and IP address in click conversions in the Google Ads API, we’re recommending that new adopters of Customer Match integrate with the Data Manager API as their primary user data import API.
Developers who have not adopted Customer...
Starting on April 1st, 2026, the Google Ads API will begin enforcing a minimum daily budget of 5 USD, or the equivalent in local currency, for all Demand Gen campaigns. This update ensures that campaigns have adequate budget to navigate the initial "cold start" phase, during which our models learn and optimize for performance.
This change is being implemented as an unversioned update across...
This major update transforms the Assistant from a powerful code generation tool into a proactive troubleshooting and automation partner for Google Ads developers. Since our v1.6.0 release, we've listened to your feedback and focused on the most challenging parts of API development: diagnostics, consistency, and setup.
What’s new in v2.0?
1. Simpler Installation...
What’s changing?
In 2025, Google rolled out changes to support the EU Political Ads Regulation in the Google Ads API and Google Ads scripts. On April 1, 2026, we will change account-level API restrictions. If you use either of these products to create or manage campaigns, you may need to update your application before April 1, 2026 to handle these enforcements.
API validation and...
Today, we’re announcing the v23.1 release of the Google Ads API. To use the new v23.1 features, you must upgrade your client libraries and client code. All the updated client libraries and code examples have been published.
We are also releasing minor versions v20.2, v21.1 and v22.1 of the Google Ads API to add additional support for the EU Political Ads Regulation.
Here are some of the key...