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There are hundreds of distinct sports that have been televised somewhere globally. What makes one sport work so well on TV, and not another? That's just one fascinating topic I discussed with four panelists at Streaming Media 2025 at the Fairmont Miramar Hotel in Santa Monica. Two of those panelists were involved with combat sports, which has proven to be a hot format in linear and live channel...
The fate of Warner Bros Discovery is complicated by a politically motivated regulator but whatever happens, streaming is about to get shaken up again.
Candidates for H.267 already significantly outperform VVC as the hunt for a new video compression standard gets underway
Marketers are reconsidering how to capture attention and provide significant outcomes as consumers shift to streaming platforms. At this year's Advertising Week New York, Reed Kiely,?Director, Data Insights & Trends, VAB, moderated the panel "Streaming's Strategic Advantage: Precision. Scale. Results" with panelists from Seedtag, Affinity Solutions, Premion, and Digitas.
Streaming Media 2025, which rolled into sunny Santa Monica last week, featured speakers from Netflix, Roku, Paramount, BET, Google, Warner Bros. Discovery, Televisa Univision, and many more. Check out a?playlist featuring the complete Streaming Media 25 program?on?Streaming Media's YouTube channel?to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.
Agreement between TiVo and Free Live Sports enables a unique multi-screen experience for sports fans
At this year's Advertising Week New York, Corbelli sat down for a Q...
Independent streaming platform and leading music video network Vevo has been collaborating with data science company Domino?to leverage AI, with the goal of enhancing both its ad performance and the viewer experience. I spoke to Natasha Potashnik, head of data, research, and measurement at Vevo, and?Thomas Robinson, COO of Domino, to dig deeper into the use case and to discuss the role of AI in...
Publica by IAS has announced the next phase of its multi-year global partnership with Samsung Ads. Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while more effectively monetizing video programming across CTV inventory.? In this Q...
A revealing new report from Bango, "Loyalty pays: the bundle economy advantage," offered surprising insights into the increasing role banking incentives are playing in the growth of indirect streaming bundles, and how streaming bundle offerings in turn are fostering greater loyalty among bank customers. With Gen Z customers likely to churn from one bank to another 5x faster than their Boomer...