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For decades, broadcasters were the heartbeat of live sports. They owned the feed, shaped the story, and set the standard. But today, that control is slipping, not because audiences have abandoned them, but because the definition of "live" has changed.
During an "AI Meets Adtech" panel at Streaming Media 2025 in Santa Monica in October, I did my best to stir things up with a group of industry thought leaders that included Google's Inderpreet Sandhu, Tavant's Filiz Bahmanpour, FOX's Amit Shetty, IAB Tech Lab's Shailley Singh, and former Disney tech ops expert Sarge Sargent.
At Streaming Media 2025 in Santa Monica, my panel with Dallas Lawrence (Telly), Sarge Sargent, Bryan Moore (TalkShopLive), and David Grant (Favored.Live) explored the hottest video shopping trend around, and it's not what TV techies have been building.
There are hundreds of distinct sports that have been televised somewhere globally. What makes one sport work so well on TV, and not another? That's just one fascinating topic I discussed with four panelists at Streaming Media 2025 at the Fairmont Miramar Hotel in Santa Monica. Two of those panelists were involved with combat sports, which has proven to be a hot format in linear and live channel...
The fate of Warner Bros Discovery is complicated by a politically motivated regulator but whatever happens, streaming is about to get shaken up again.
Candidates for H.267 already significantly outperform VVC as the hunt for a new video compression standard gets underway
Marketers are reconsidering how to capture attention and provide significant outcomes as consumers shift to streaming platforms. At this year's Advertising Week New York, Reed Kiely,?Director, Data Insights & Trends, VAB, moderated the panel "Streaming's Strategic Advantage: Precision. Scale. Results" with panelists from Seedtag, Affinity Solutions, Premion, and Digitas.
Streaming Media 2025, which rolled into sunny Santa Monica last week, featured speakers from Netflix, Roku, Paramount, BET, Google, Warner Bros. Discovery, Televisa Univision, and many more. Check out a?playlist featuring the complete Streaming Media 25 program?on?Streaming Media's YouTube channel?to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.
Agreement between TiVo and Free Live Sports enables a unique multi-screen experience for sports fans
At this year's Advertising Week New York, Corbelli sat down for a Q...