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A common mistake authors make is waiting until their book is about to be published to ask, “How should I get people to buy it?”
Fortunately, as a content entrepreneur, you are well-positioned to market a book. After all, your business is all about building and growing an audience.
Louis Grenier, a Tilt Publishing author, started marketing months before the release of his book, Stand The F*...
Entrepreneur: Jeff Gargas
Biz: Teach Better Team
Tilt: Helping educators teach better and increase their impact through entrepreneurship
Primary Channel: Email (20K), Facebook (5K)
Other Channels: Instagram (5K), X (35.8K), YouTube (1.71K), LinkedIn (1.7K), blog, podcast
Time to First Dollar: 14 months
Rev Streams: Courses, membership program, professional development packages...
You work hard to get people to subscribe to your email lists and sign up for content products.
Too often, though, content entrepreneurs’ next step is to put up a proverbial sign, “Please seat yourself,” abandoning newly committed audience members who must find their way at your place of business.
That’s a mistake. Instead, act like a maître d’ — welcome your new guests and show them how to...