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The ad dollars are nice but the real prize for Amazon is the infrastructure itself – the rails on which the entire system runs.
Up until now that’s been the quiet part of its ad strategy. Moving forward it’s saying it out loud. The company is launching a managed cloud network built specifically to handle the high-speed, data-intensive transactions that make programmatic advertising possible...
This story was first published by Digiday sibling WorkLife
Aruna Ravichandran leads marketing for Webex at Cisco with a 99% remote team, less than 1% attrition and what she calls “maniacal execution.”
We caught up with her at the recent Webex One convention in San Diego to learn about her philosophy on thriving in the AI era and how she sees the future of work, marketing and tech evolving....
This story was first published by Digiday sibling ModernRetail
ChatGPT is sending more shoppers to e-commerce sites, but most aren’t buying.
A new working paper from researchers at the University of Hamburg and the Frankfurt School of Finance...
This week’s Media Briefing looks at how publishers are laying the rails for agent-led buying. We look beyond the hype at the reality of what agents are in play today within publishers’ commercial operations and what’s moving into the pilot phase.
The promise of agentic AI-driven media buying is promising for publishers because it could wipe away some of the legacy headaches caused by...
By now, it’s hard to ignore where OpenAI is headed.
The executive hints, the ad world hires, the burn rate that would make tech CEO blush – all signs point to advertising. This week’s launch of its long-rumored browser only reinforces that view. Digiday traces the steps that brought the company to this inevitable moment.
December 2024: OpenAI reverses anti-advertising stanceContinue...
With the Chinese government offering little indication it will sign off on TikTok’s proposed framework deal with Washington, ad execs are left addressing marketers’ concerns that the agreement could still unravel. They’ve spent recent weeks telling marketers that nothing will change in the fourth quarter and that the uncertainty hanging over the platform’s future should be clear by early next...
Brands and media agencies rely on Google’s Ad Exchange (AdX) unit to buy programmatic ads from a wide range of publishers. But they’ve never had much luck negotiating the rates on that ad inventory. Given AdX’s dominant position in the marketplace, they might as well have been talking to a brick wall.
Earlier this year, execs at AdX, which is part of Google Ad Manager (GAM), opened a gap in...
This article was first published by Digiday sibling Modern Retail.
Free online returns — once a standard perk of e-commerce — are becoming the latest casualty of President Donald Trump’s tariffs.
After years of footing the bill for free returns, more retailers are raising the bar for customers who want to ship back unwanted goods. Some brands are even eliminating the perk altogether as...
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
YouTube’s new deal dynamics
OpenAI’s entertainment industry gaslighting, Facebook’s creator charm offensive and more
YouTube’s new deal dynamics
YouTube’s move to let...
Among the many ways generative AI and its machine learning ancestors are helping media agencies do their jobs more efficiently, campaign optimization seems to be catching on in a bigger way. Essentially, more and more media agencies have boosted and sped up their AI abilities to apply marketing mix modeling to media campaigns — and now it’s spilling over into creative as well.
The latest...