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Last year at the Cannes Lions festival, TikTok execs were peppered with questions about the app’s future in the U.S. This time, advertisers want to know about its future, full stop.
Whether it’s querying TikTok’s long-term plans for AI, clarity on its partner programs or the inside track on its product road map, marketers on the Croisette are gearing up to determine how the app will (or won’t...
This article was first published by Digiday sibling ModernRetail
With the NBA Finals between the Indiana Pacers and Oklahoma City Thunder in full swing, brands are getting in on the excitement.
Athletes and sporting events have become a major play for consumer brands trying to cut through the noise and stay relevant. Whether it’s through participating in memes, sponsoring athletes, or...
This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market.
Currency exchange
WBD’s big split, NBCU’s upfront talks, TikTok’s likely reprieve and more
Currency exchange
The tariff-affected economy won’t be the only thing dragging out this year...
Index Exchange’s investment arm, IX Labs, has announced a “multimillion-dollar” partnership deal with investment fund First Party Capital, a further sign of scaled ad tech companies looking to startup investments to future-proof their strategies.
The duo declined to publicize the specific investment total, although the partnership comes as FirstPartyCapital launches Fund 2 with a target size...
The Mark Read era at WPP is winding down with little spectacle. The company announced he’ll exit at year’s end, closing a chapter on a tenure marked by quiet pragmatism and market erosion. Read inherited a bloated, unwieldy machine after Sir Martin Sorrell’s abrupt departure and spent the last seven years trimming it into something more navigable — if also less formidable. WPP today is smaller,...
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, honor the next generation of leaders leaving their mark in their industry, with 10 years of experience or less.
The winners demonstrated an ability to innovate and execute creative strategies that push their respective companies forward. They also have strong leadership qualities that allow them to cultivate...
This State of the Industry report, sponsored by PadSquad, explores how brands and agencies deploy interactive videos for more relevant and engaging advertising experiences.
The digital video advertising market surpassed $191 billion in 2024, yet brands face an increasingly difficult challenge: capturing and maintaining audience attention in an oversaturated media landscape. Traditional video...
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Three months since the unveiling of its agentic platform and Scope3, the latest startup from noted ad tech personality Brian O’Kelley, has unveiled a host of partnerships, including tie-ups with TikTok and...
Meanwhile, in a galaxy far, far away from the parent company, WPP Media has downgraded its forecasts for global ad spend growth by 1.7%, a consequence of clients responding en masse to U.S. President Donald Trump’s ongoing trade wars.
According to the agency group’s latest biannual forecast report, global advertising investment will rise 6% this year to $1.08 trillion, down from the 7.7%...
As the multiple antitrust cases this year attest, Google’s place at the top of the digital advertising market is clear (if under threat). The same can be said of its demand-side platform, DV360, although it’s up to the government to determine how that fares.
However, arguably, it is the battle for the number 2 spot in the DSP sector where market forces are moving at a more intense (and...