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There was a time when landing on the first page of Google meant you were in business. Traffic followed, strategies scaled, and entire models were built on the back of those clicks.
That foundation is cracking. The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here. At the center of it: AI Overviews. Years of SEO strategy are now...
The business of being a creator isn’t a solo show. They have become full-on productions.
In the two decades since YouTube’s debut, creators such as Smosh’s Ian Hecox as well as Mythical Entertainment’s Rhett McLaughlin and Link Neal have helped to map out the path to becoming full-time creators. They have built out teams and eventually entire companies around themselves.
Now other creators...
News UK, The Independent, and magazine publishers Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.
The goal: to match Ocado’s shopper data with the publishers’ audience behavioral and contextual data and unlock more granular ad targeting for advertisers without giving up user control.
The move reflects a growing push by...
AI platform wars are about to become the browser wars and advertising will be a key battleground.
Or at least it will be for two companies.
OpenAI and Perplexity, two of the biggest players in alternative AI, are making browsers central to their next act. It’s a natural, albeit seminal, move for both companies — one that will have major implications for how advertising is sold, served and...
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TripleLift, the self-styled creative supply-side platform, implemented significant layoffs late last week, as the industry prepares itself for a more lean second half of the year.
Digiday was unable...
Last week may have ushered in the first moments of a shift in balance among the holding companies.
WPP named its new CEO — breaking barriers along the way by naming the first female holdco CEO ever in Microsoft executive Cindy Rose — just a day after revealing that its first half 2025 earnings are scarier than a Stephen King horror novel.
At the same time, as Omnicom and Interpublic Group...
Slavi Samardzija is exiting Omnicom’s Media Group’s Annalect in September, with sources interpreting the CEO’s exit as indicative of pending changes within the holding company’s technology and analytics division.
Separate sources familiar with the developments, all of whom requested anonymity to maintain their relationships with the holding company, told Digiday that news of Samardzija’s exit...
AI is on the cusp of upending the way people search and discover information online. For small to mid-sized brands, that means rethinking not just how they show up, but what teams (and what budgets) are responsible for the work.
Historically, paid search was a performance game, focused on keywords, page optimization and rankings. AI-powered search tools like ChatGPT and Google AI Overviews,...
In 2025, esports events are increasingly putting individual content creators front and center to keep both fans and brands interested.
Yesterday marked the opening ceremony of the Esports World Cup, the annual competitive gaming championship owned by the Saudi American government and held in Riyadh, Saudi Arabia. Like last year’s inaugural event, this year’s Esports World Cup — and its record...
WPP’s new CEO announcement sparked the usual frenzy – LinkedIn takes, analyst notes and a wave of industry speculation. Clients, meanwhile, are staying quiet.
That’s not to say Cindy Rose’s move from Microsoft to Madison Avenue is being ignored – it’s just not driving urgency. For many marketers, the real concern is still much closer to the ground: who’s leading their account and what results...