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Are those drumbeats in the distance? In many ways that makes sense because the upfront season is upon the industry — that time when linear TV ( the OG of the upfront event), digital and platforms (the NewFronts), gaming (the PlayFronts, which just took place) and even podcasting (Podcast Upfront) host events and parties to showcase their content wares.
But maybe those drums signal the...
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Early on this year, Digiday+ Research predicted that publishers would depend less on subscriptions as a revenue driver as they moved further into 2024. According to surveys conducted among publisher professionals every six months (including in the first quarter), that prediction...
You’ve been inundated with talk of M...
Publishers are testing generative AI technology to update a rather boring function on their sites that hasn’t been updated in a while: search.
Forbes and the Financial Times have debuted their own AI chatbot search products over the past few months. Snopes will launch an AI-powered on-site search product by the end of this month, and Trusted Media Brands plans to debut a similar product for...
The retail media network landscape is burgeoning to say the least, with every retailer from Walmart to most recently Chase Bank as of this week, looking to cash in on their first-party data and ad opportunities. It’s a trend that’s not expected to slow anytime soon, especially as the fallout from Google’s third-party depreciation continues to escalate the importance of first-party data. ...
By the end of 2023, Semafor’s first full calendar year, the company’s co-founder and CEO Justin Smith told Digiday that it achieved two profitable months — a feat for a media start-up that debuted October 2022 during the beginning of a backslide in the ad market.
A quarter later, Semafor’s CRO Rachel Oppenheim took to the stage at the Digiday Publishing Summit in Vail, Colo. last week to...
The efficiencies of generative AI
Between the two ends of the publisher-AI company relationship spectrum (copyright infringement lawsuits vs. licensing deals), a fair number of publishers are exploring the capabilities of this technology to streamline their business-side operations.
Last fall, BDG, BuzzFeed and Trusted Media Brands shared how they were testing AI copilots and private...
Cadent’s headline-grabbing $324 million acquisition of performance marketing company AdTheorent has set ad tech circles buzzing. Is this the long-awaited thaw signaling a resurgence in mergers and acquisitions?
It certainly seems so, with Walmart throwing down $2.3 billion for Vizio, Triton Digital scooping up AI brand safety startup Sounder, and LiveRamp dropping $200 million on Habu....
After spending years developing their own esports leagues in-house, game publishers have given up the ghost in 2024, handing the reins over to third-party league operators to keep their competitive scenes alive. It’s an end of an era — and a chance for the industry to become more sustainable in the long run, if it isn’t too late.
During the boom days of esports, publisher ownership of events...
As it aims to expand data and artificial intelligence strategies and services for its clients, independent digital agency Mod Op, Digiday has learned, will launch an internal AI practice this week called AI Council.
It’s part of Mod Op’s aggressive acquisition strategy over the past year, with an aim to boost its creative and tech capabilities — as well as to rebundle creative and media assets...