Feed Items
In ad circles most of the AI chatter has centered on media — how it’s bought, sold and optimized. But the conversation is starting to shift. According to Publicis Groupe CEO Arthur Sadoun, creative is now coming into focus.
“Production is a big topic right now,” he told analysts on Thursday’s earnings call, signaling a shift in where clients are starting to probe.
These conversations tend...
As generative AI reshapes how content is surfaced, scraped, summarized and monetized, new vocabulary to describe those processes is cropping up daily in the media industry.
In strategy decks, licensing talks, research reports and closed-door meetings, publishers are navigating a flood of new terms, including “zero-click traffic,” “RAG agents,” and “Model Content Protocol.”
Here’s a jargon...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
Gen Z — it’s a group that can feel like an elusive, rare species to today’s publishers. How do these young adults get their news? And are they even consuming news at all in the traditional sense?This is a member-exclusive article from Digiday. Continue reading it on digiday.com and...
After protests from creators over a delay in the launch of Fortnite’s official “Squid Game” integrations, Epic Games has said it will better coordinate future IP rollouts to align with the original properties’ release dates.
“Squid Game” is Netflix’s most popular series of all time, but you wouldn’t know it from looking at Fortnite. The platform is currently devoid of any creator-made “Squid...
Instagram is ramping up efforts to drive interest in its Creator Marketplace with a brand new, 26-page how-to document for marketers — aimed at making the whole process quick and painless. All they need is a business account and access to Meta’s business suite to get the ball rolling.
In July 2022, Instagram started testing its initial marketplace feature, but it was only available on an...
This week’s Media Briefing looks at the rise of the AI browser war, and what this means for publishers who are already feeling the pressure of declining referral traffic due to AI search tools.
AI browsers could accelerate the decline of search traffic, and push publishers to find more ways to make money from AI companies, execs said.
Google Discover adds AI summaries, Washington Post...
The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations.
Clients’ pricing models often favor cheaper CPMs… the challenge is streaming video is expensive
Anonymous townhall participant
It’s one where sellers’ ability to offer granular measurement of ROAS, and decipher how CPMs are...
Traditional ad models may no longer deliver the revenue publishers need, but better audience strategies can. With privacy regulations tightening, the role of third-party cookies evolving and digital platforms capturing a greater share of advertiser spend, it’s harder than ever for resource-strapped publishers to monetize through legacy channels. With a digital landscape as complex and fragmented...
YouTube has been making overtures to agencies and brand advertisers in the hope they’ll increase their media investments with the Google-owned video platform.
The platform’s execs have been underlining YouTube’s new position at the top of the TV pyramid in conversations with media buyers, while emphasizing ad products like Peak Points and YouTube Select, as well as its TikTok competitor Shorts...
This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV networks press Nielsen to postpone its decision to deprecate panel-only measurement.
A measurement mess
The modern creator career path
Apple’s F1 bid, YouTube’s AI slop sweep and more
A measurement mess
Likely one of the more contentious meetings of this year’s upfront cycle...