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Linda Yaccarino had the title. She had the industry patter, the resume and the profile. What she didn’t have was control — or at least not the kind that mattered.
Her role was never about real power. It was about optics: a seasoned media executive instilled to calm brands and play the adult in the room while the walls burned. But this wasn’t just a case of being handed a no-win script....
After just over two years at X, CEO Linda Yaccarino is stepping down from the role.
“When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me with the responsibility of protecting free speech, turning the company around, and transforming X into...
Whenever ad dollars swell around new channels — search, social, email — the industry reaches for the same playbook: cut out the middle, get closer to the source, and stop paying for junk reach. The creator economy is no different.
Marketers aren’t just experimenting with creators anymore, they’re institutionalizing them. As that happens, conversations about them have moved upstream, from...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
Publishers have always had a love/hate relationship with digital transformation. It’s given them more ways than ever to reach readers and potential subscribers, while at the same time it’s brought on challenges related to site traffic and AI.This is a member-exclusive article from...
Google’s AI ambitions are moving fast, and the old architecture of search advertising is starting to show its age. As user behavior shifts toward more conversational, visual queries, the need for automation is growing. But automation comes at a cost: marketers still want control. Google’s latest update — with AI Max — is an attempt to square the circle.
Rolling out this summer, this suite of...
This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that I’ll be hosting with top brand and agency executives in New York City.
Must-CTV
TikTok’s U.S.-only app, A+E Global Media’s for sale, Netflix’s Spotify collab, VTubers’ takeover and more
Must-CTV
The future of TV advertising will not be televised. It will be live — in New York City, next...
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The Programmatic Marketer To reduce auction duplication, buyers start to enforce sellers.json
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On the face of things, request duplication, or “bid duplication” as some might term it, is pretty self-explanatory for those familiar with the quirks of ad tech, although, as with most things in ad tech, it comes with...
This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as retailers, merchants and publishers; the role of first-party data in non-endemic commerce media — and its impact on revenue; and what to look for in a commerce media partner (whether you’re an...
LinkedIn is stepping up its pitch to creators and advertisers with a new update launching today. For the first time, creators can plug LinkedIn performance metrics directly into the third-party tools they already use to manage and track content.
LinkedIn’s new Member Post Analytics application programming interface (API) is now available to creators using 11 third-party tools and platforms,...
Now that we’ve reached halfway through 2025, retail media remains one of the industry’s biggest growth stories, pulling in more ad dollars and attention.
But what started as a rush toward retail media’s on-site ads is evolving into media buyers chasing the channel’s full-funnel strategies across programmatic, CTV and social. If the first half of 2025 was about retail media networks’ growth...