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This story was originally published on sister site, Modern Retail.
Jimmy Zollo, the co-founder of Joe...
The shifting tectonic plates of the internet have focused attention on the leading publicly listed ad tech companies, with the fortunes of such entities considered a bellwether of the wider sector.
Upon initial viewing, everything was positive for the companies in this cohort over the 90 days to June 30 — after all, this was the period when Google announced that the “cookie-pocalypse” wouldn...
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Referral traffic is drying up — but what’s more striking is how the industry is responding. Search engines, once reliable pipelines for traffic, now behave more like competitors than conduits stripping content for snippets that keep users firmly within their own platforms.
In theory that should make generative search optimization (GSO) a top priority for publishers. In practice, five...
This week’s Future of TV Briefing features a Q...
Whether you’re a large holding company agency or an industrious independent, if you’re not digging deep into the wells of possibility with generative AI, you’re likely to be out of business before too long. The adoption of AI tools like agentic offerings and smarts in new hires to power more of media agency workings continues to pick up pace.
At that holding company level, Carat two weeks ago...
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Google’s AI-powered advertising tool Performance Max (PMax) is the marketer’s paradox: everyone complains about it, but few actually walk away. Some do, though — pulling their ad...
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Member Exclusive Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry
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When The Trade Desk’s CEO Jeff Green waved off Amazon as a threat, he wasn’t entirely wrong. But he wasn’t entirely right, either.
On last week’s earnings call, he told analysts the retail...
This year’s Digiday Technology Awards celebrate companies that are embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on measurement and analytics solutions that unveil deeper performance tracking.
In the new Best Video...
This is the fifth installment in Digiday’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, such as retail media, display advertising, social media and ad-supported streaming.
01
Introduction
Among all channels considered in Digiday’s 2025 CMO Strategies series, social media had the highest usage rate for the third...