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It can be difficult for smaller advertisers to gain a foothold in Google’s search advertising auctions. Money talks, and marketers without the limitless cash reserves of their largest rivals often find themselves boxed out of the best slots. But every now and then, a major player dips out – and the status quo gets remixed.
In the last week, an apparent withdrawal from Google Shopping ads by...
As the release of “Grand Theft Auto VI” grows closer, Rockstar Games is looking to expand its creator platforms team.
Rockstar Games is currently hiring for two roles — a senior product manager and associate compliance manager — dedicated to the game developer’s creator platforms. These hiring plans represent a expansion of Rockstar’s creator platforms team, which currently numbers at eight...
This story was first published by Digiday sibling Glossy
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More than 80 media executives huddled in New York last week under the IAB Tech Lab banner to tackle a problem that’s fast becoming existential: how to block AI companies scraping publisher content to train their models and capture attention — all without consent, let alone a check.
The usual suspects showed up — publishers, platforms and the tech vendors caught in between. Even Google and...
This year’s finalists for the Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation.
As regulations grow more strict, companies are prioritizing data compliance while exploring advanced identification tools in a changing ID environment. Strategic...
Brie Olson, CEO of Pacsun, recently discussed how they are working with creators long-term on TikTok to reach fans digitally.
The fashion retailer’s success with TikTok dates to November 2023 in a big way when its most viral product, the Casey Jean in Astrid wash, sold 11,000 pairs in 48 hours before Black Friday. The brand estimates that the moment led to over $20 million in sales from TikTok...
As brands crank up their influencer marketing spend, creators are leaning into in-person events to sweeten the deal for potential sponsors.
In 2024, YouTubers Sam Golbach and Colby Brock held seven in-person events. So far this year, the duo has already organized five IRL events and experiences — including meet-and-greets and an escape room in Los Angeles — with plans to announce another meet-...
Meta has the industry whispering again. Word among marketers is that it’s quietly laying the groundwork for a bigger move into search.
It’s vague, yes — but it’s not just smoke either.
Three agency execs told Digiday that Meta has confirmed its working on something in search though the company’s staying tight-lipped on the details for now. Continue reading this article on digiday.com. Sign...
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The creator economy is only getting bigger and everybody—from agencies to tech platforms—want their piece of the pie. Nothing has made that more apparent than a look at how the back half of 2025 is shaping up. (Find a more in-depth look at how the creator economy is shaping up in the second half of the year here.)
Said pie is expected to reach $480...
Google-parent Alphabet was the first large platform business to issue earnings in the current round of quarterly calls, with the latest disclosure indicating the online ad giant’s core priorities. More tellingly, the subsequent line of questioning from equities analysts hints at what Wall Street really cares about, and, going by last week’s showing, ad tech is (seemingly) in the rearview mirror...