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This year’s finalists for the Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation.
As regulations grow more strict, companies are prioritizing data compliance while exploring advanced identification tools in a changing ID environment. Strategic...
Brie Olson, CEO of Pacsun, recently discussed how they are working with creators long-term on TikTok to reach fans digitally.
The fashion retailer’s success with TikTok dates to November 2023 in a big way when its most viral product, the Casey Jean in Astrid wash, sold 11,000 pairs in 48 hours before Black Friday. The brand estimates that the moment led to over $20 million in sales from TikTok...
As brands crank up their influencer marketing spend, creators are leaning into in-person events to sweeten the deal for potential sponsors.
In 2024, YouTubers Sam Golbach and Colby Brock held seven in-person events. So far this year, the duo has already organized five IRL events and experiences — including meet-and-greets and an escape room in Los Angeles — with plans to announce another meet-...
Meta has the industry whispering again. Word among marketers is that it’s quietly laying the groundwork for a bigger move into search.
It’s vague, yes — but it’s not just smoke either.
Three agency execs told Digiday that Meta has confirmed its working on something in search though the company’s staying tight-lipped on the details for now. Continue reading this article on digiday.com. Sign...
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The creator economy is only getting bigger and everybody—from agencies to tech platforms—want their piece of the pie. Nothing has made that more apparent than a look at how the back half of 2025 is shaping up. (Find a more in-depth look at how the creator economy is shaping up in the second half of the year here.)
Said pie is expected to reach $480...
Google-parent Alphabet was the first large platform business to issue earnings in the current round of quarterly calls, with the latest disclosure indicating the online ad giant’s core priorities. More tellingly, the subsequent line of questioning from equities analysts hints at what Wall Street really cares about, and, going by last week’s showing, ad tech is (seemingly) in the rearview mirror...
TikTok’s commerce play may be stalling but its search ambitions are only picking up speed.
Just over a week ago, senior product strategy lead at TikTok, Nathan Barbagallo posted on LinkedIn that the platform is seeking a sales leader to join the TikTok search ads team in New York.
The job spec for this role, which has a base salary between $146,700 to $256,500, states that the successful...
Sponsorships are considered one the most reliable ways for a brand to get in good with sports fans. But most marketers are in the dark about the real commercial impact of their partnerships with franchises, tournaments and broadcasters. The search for answers could help them justify more spending, or lead them further astray.
According to Forrester, 76% of U.S. consumer marketers who invested...
For as quickly as it has been adopted, generative AI is still largely considered the Wild West, especially when it comes to regulatory oversight. Last week, The White House unveiled its AI framework, that some marketers interpret as the administration taking a hands-off approach to AI regulation that could set a precedent for the ad industry.
The White House’s goal is to win the AI race and “...
After years of scraping and stonewalling, Google is beginning to talk AI licensing with publishers. The shift has triggered a familiar mix of caution and resignation among media execs. They’ve seen this before: overtures of partnership that quietly lead to more platform control.
The timing isn’t surprising. Amazon’s deal with The New York Times in June added urgency to a space where publishers...