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This week’s Media Briefing looks at newly-created, AI-focused executive roles at publications like The Washington Post and Forbes, moves that reflect how news organizations are making the new technology a core part of their business infrastructures.
The Washington Post and Forbes are the latest news outlets to elevate executives to AI-focused roles, centralizing oversight of AI strategy and...
Google’s AI Overviews — those AI-generative summaries that sit above traditional search results — now reach over 2 billion users every month, up from 1.5 billion just last quarter. It’s the latest sign of how quickly Google is redrawing the map of online discovery — and with it, the economics of who gets traffic and who gets paid.
First launched in May 2023, the feature became broadly...
This week’s Future of TV Briefing recaps what brand and agency executives had to say behind closed doors at last week’s CTV Advertising Strategies event in New York City.
‘A lot of games being played’
MLB’s rights talks, Starz eyes A+E and more
‘A lot of games being played’
Sure, in an ideal world for brands and agencies, advertisers would pay bottom dollar for CTV ad impressions...
This is part of a research index that was originally published on Digiday’s sibling publication Glossy.Data for this index was collected by Dash Social.
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Introduction
Influencer marketing has been a top marketing strategy since the mid-2000s, but it may be showing some cracks — at least when it comes to consumers’ willingness to actively engage with influencers’ Instagram posts....
Google’s slow updates to Performance Max continues, offering just enough to suggest progress without ever fully handing over the keys to marketers. The latest addition, dubbed Performance Max Channel Performance, is the company’s attempt to address one of advertisers’ longest-running frustrations: not knowing where exactly their dollars are working across Google’s sprawl.
Still being rolled...
For the past few years, big brands and their agency partners have largely shied away from advertising on conservative channels, citing brand safety fears in ads showing up next to politically charged content. The tides, however, may be turning.
In today’s highly polarized cultural stratosphere, marketers are toeing the line with a both-sides approach to media spend and marketing messaging....
Newsweek is launching more subscription products and expanding non-advertising revenue streams as it braces for a future where AI answer engines replace traditional search — and potentially siphon off the traffic publishers have long relied on.
While Google’s rollout of AI summaries and zero-click features is still in its early days, the writing is on the wall: the old SEO playbook is under...
Consolidation among independent media agencies continues apace — a reaction to the holding companies getting bigger and bigger, which creates more opportunity for indies to pick away mid-market clients.
Digiday has learned that performance-oriented media agency Brainlabs has acquired L.A.-based fellow independent media agency Exverus Media. Terms of the acquisition were not disclosed upon...
The beverage sector’s in a tough spot right now. In the U.K., customers are drinking less and spending less, a combination that’s dragging on the performance of firms like Diageo, which just lost its CEO. Finding new customers is an imperative.
Heineken U.K. has found one way around that problem — it’s been using a blend of contextual targeting and attention metrics to diversify its media...
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Connected TV may be the future of TV, but its primary ad product is pretty traditional: 15- and 30-second mid-roll spots that would look right at home on TV screens topped with rabbit-ear antennae. But that is changing — and needs to.
“What people aren’t doing is understanding the rules of engagement of every platform and developing agnostic to the...