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The story was first published by Digiday sibling Glossy.
On Aerie’s TikTok, where it has 292,000 followers, content filmed in-store is posted regularly. It’s part of a series called “Associate Picks,” through which the retailer features its associates’ latest favorite products. “We pretty much give them the mic and ask them to tell us about the new arrivals,” said Stacey McCormick, Aerie’s CMO...
In the midst of escalating culture wars, brands seem more careful than ever to avoid political pitfalls and anything that could be considered a PR crisis. But it’s a monumental task: The lines are increasingly blurring between culture and politics.
Marketing messages are taking longer to craft as they wait for approval from corporate comms teams. And allowlists and blocklists — including some...
As evidenced all over the upfront marketplace, which is wrapping up in entirety either this week or next, sports was the main attraction for any network lucky enough to have it to sell, and a strong driver of advertiser dollars from media agencies looking to place their clients in content that delivers audiences.
Any seller with linear TV inventory needed to use sports to lead the way in...
Marketers and agencies strive to reach captive audiences in ways that enhance, not harm, their experience, but that’s often difficult to achieve. In its modern form, in-flight advertising has emerged as an ideal environment for reaching audiences that are already receptive to messaging.
While in-flight advertising isn’t new, the digital nature of watching an ad as a value exchange for free or...
Let’s be honest: the world didn’t need another SSP.
The market has been crowded for several years, and while buyers already had a plethora of options, Media.net chose to launch its SSP five years ago. This was not a delay as much as it was a strategic decision to better address marketers’ ongoing challenges, including cluttered supply paths, plateauing performance and a lack of transparency...
Last month’s Google core update was no cake walk for some publishers.
Several publishers told Digiday that unlike the March Google core update — which had minimal effects on publisher search traffic — the latest one was the more typical, Google nail-biting rollercoaster regarding search referrals and rankings/visibility. Every core update can change how publishers’ sites and pages are ranked...
With the influencer sector now reaching maturity, marketers across the board are prioritizing accountability and control in their approach to creator marketing. One symptom of that shift is advertisers launching or expanding affiliate creator programs.
In the two years since Walmart launched its creator affiliate program in October 2023, the program has grown “exponentially,” according to head...
Sir Martin Sorrell has never lacked for sharp opinions. That’s expected from the architect of the holdco company era. But lately, his commentary has gone from reflective to biting.
In recent months, he dismissed WPP’s consolidation efforts as a “disgrace”, lobbed shade at Omnicom for what he implied would be an overpriced acquisition of IPG and blamed WPP’s current struggles on what he called...
In creator marketing, disclosure has long been treated as optional by some influencers. Now, that loose approach may be catching up with them.
A wave of lawsuits and watchdog scrutiny is digging into undisclosed or poorly labelled posts — and agencies are taking note.
FTC guidelines for sponsored posts have been in place for years, aiming to ensure transparency and protect consumers from...
This week’s Media Briefing looks at newly-created, AI-focused executive roles at publications like The Washington Post and Forbes, moves that reflect how news organizations are making the new technology a core part of their business infrastructures.
The Washington Post and Forbes are the latest news outlets to elevate executives to AI-focused roles, centralizing oversight of AI strategy and...