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Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. Your products may be great, but sales don’t seem to flow more than a trickle.
One potential reason why this might be happening is because you’re not tapping into the goldmine of social proof.
Most people do their homework before buying. They’re googling reviews, asking friends...
That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update.
As Jaina Mistry, Director of Content and Email Marketing, Litmus notes-
“While generative AI is making waves, that’s not the only AI out there. Marketers have been using AI to help them spend more time on important things...
Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise.
According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly.
So, if you consider that finding information,...
Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull.
Still, everyone needs legal advice at some point, and tapping into that need with practical, specific, and well-placed content can help your law firm...
Did you know that 82% of companies leverage content to generate traction?
Content is king. It helps you attract a relevant audience and generate quality leads for your business organically.
Content helps you generate awareness about your brand and educate your target audience. It enables you to promote your solutions and convey your message to the masses.
To make it happen, it’s...
Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way?
This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points.
Hence, in this article, we will explore different types of UGC, strategies to encourage...
Does your digital marketing strategy involve hosting physical or virtual events? Or even if you don’t organize them, do you attend many of these events?
Then you should try curating event content as part of your content strategy. It can be a great way to continue benefiting from the event in the long term.
From event videos and expert interviews to testimonials and presentations, a...
We’re living in an era where consumers are wising up to brands, and talk is becoming increasingly cheap. In this brave new world built on meaningful social interactions and trust, content curation can become more impactful than generative AI for brands.
The omnipresence of social media has caused customers to expect deeper connections between themselves and brands. Sprout Social data...
Almost a third of marketers find it challenging to curate content—which is much less than our hypothesis because curating and sourcing content is complex.
However, if leveraged correctly, content curation could become an excellent part of your content strategy and get phenomenal results even with a limited budget and tight deadlines.
On that note, let’s go forward and dive into this...