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Are you here because your blog has hit a bit of a dull patch? You’re not alone. Keeping your content marketing strategy fresh and engaging is a tough gig, and let’s be honest, it can sometimes get pretty stale. It’s a common hurdle for many businesses, but hey, there’s always a silver lining – giving your blog a new lease on life is totally within reach!
And don’t worry; we’re not...
Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. It involves leveraging technology, embracing two-way communication, and prioritizing inclusivity, diversity, and data-driven decision-making.
Brands now adapt to global challenges, emphasizing continuous learning and staying open to innovative strategies to...
A webinar is a virtual seminar. It is any workshop, tutorial, or demonstration taking place online. These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience.
Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience.
According to On24, 66% of marketers say their sales teams...
Content creators understand the significance of creating quality content and the results it can help them generate.
However, they are also aware that creating relevant content and sharing it with the intended audience consistently can be daunting and time-consuming. This has given rise to an era of content curation.
Since access to relevant information is now available at our fingertips...
The latest McKinsey research shows that the Metaverse has the potential to generate $5 trillion in value by 2030. It can’t be denied that virtual reality isn’t going anywhere.
The Metaverse is the yet-unsettled Wild West of the digital world. Its potential for brands to reach new audiences in unprecedented ways is unmatched.
It’s crucial that your plans for 2024 include a content...
Content is king. It helps you connect with a relevant audience and generate awareness about your brand.
Content is the key to generating traction for your online business and capturing quality leads for your sales funnel.
However, doing so may be easier said than done, as growing businesses often find it challenging to attract and engage new audiences through their content strategy....
A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state:
The benefits of influencer marketingThe benefits of SEO (search engine optimization).
Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)?
The short...
Online content creation isn’t a day’s job. You need to consider user intent, pain points, and motivation before mapping out strategic campaigns to nurture your customer from awareness to purchase. But if your audience can’t use or access this content, you risk undermining all your good work.
For example, could a user with a disability access and make the most of your content in the same...
Introduction
What is a vision statement? Why should your company have one?
These are both important questions to consider when starting or rebranding a business. In short, a vision statement is the overarching perspective of your company’s mission.
It is the guide for the direction your business is heading. You’ll often see them referred to as the company’s “north star.” ...
As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in.
Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and...