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Social Proof Basics and Beyond: How to Get the Most Out of Customer Feedback
Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. Your products may be great, but sales don’t seem to flow more than a trickle. On...

AI For Email Design, Coding, And Content Curation: Tools And Expert Tips
That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry, Director ...

Content Marketing Strategies Every Professional Services Brand Should Use
Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big o...

7 Inspiring Content Marketing Ideas For Law Firms
Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content...

Content Management Workflow: Everything You Need to Know in 2024
Did you know that 82% of companies leverage content to generate traction? Content is king. It helps you attract a relevant audience and generate quality leads for your business organically. ...

Harnessing User-Generated Content for Authentic Brand Building
Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? This is proof that brands can�...

The Ultimate Guide to Expert Event Content Curation
Does your digital marketing strategy involve hosting physical or virtual events? Or even if you don’t organize them, do you attend many of these events? Then you should try curating event con...

Uncovering The Hidden Gems of Content Curation: 4 Benefits You Didn’t Know Existed
We’re living in an era where consumers are wising up to brands, and talk is becoming increasingly cheap. In this brave new world built on meaningful social interactions and trust, content curati...

Optimizing Your Content Strategy: Best Practices for Curated Content Marketing
Almost a third of marketers find it challenging to curate content—which is much less than our hypothesis because curating and sourcing content is complex. However, if leveraged correctly,...