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Google introduced new restrictions on deep fake sexual content for Shopping ads. Google also updated its general content policy prohibiting promoting synthetic content that has been altered or generated to be sexually explicit or contain nudity
Why we care. Google will issue a warning to advertisers if they violate this policy. Continued violations could result in an account suspension....
The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. You can use it to diagnose problems, test changes on your site and even spy on your competitors.
Right-click on any page and scroll down to Inspect to see the code with which the site is built.
You’ll see the page on the left window and different tabs on the right with all...
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity.
We can look at YouTube ad revenue to measure the platform’s dominance. In 2023, YouTube’s global advertising revenues rose to $31.51 billion, up by almost 8% from the previous fiscal period – an...
Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed accurate.
By the numbers. Google’s U.S. search market share in the U.S. fell to 77.52% in April, down from 86.94% in March and down from 88.8% in April 2023. Meanwhile:
Microsoft Bing...
Is your social media strategy keeping pace with the latest industry trends and innovations?
Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience.
In this can’t miss MarTech webinar,...
As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes.
Some paid search specialists are no longer content with the status quo. Others argue that our industry has been using AI all along and that the AI revolution is only a shift in terminology.
Many favor chatbots for answers,...
Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth.
With declining website traffic from search and the phase-out of third-party cookies, companies must find new ways to maximize every visitor interaction.
Consumers now expect personalized, tailored experiences across all touchpoints, just as they receive on social media.
This...
Google’s new Search spam policy around reputation abuse – or what SEOs have referred to as “parasite SEO” – will take effect “after May 5,” according to Google. May 5 is this Sunday.
We knew this was coming. Google told us this change was coming in March, when Google announced multiple search enhancements, which also included the March 2024 core update (which completed April 19) and spam...
Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team.
What is low activity? Campaigns that were created more than 13 months ago and that have had zero impressions in the past 13 months.
Why we care. Navah Hopkins explained it well on LinkedIn: “Keywords with no impressions in your account are dragging...
If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless.
You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”
Eventually, you craft a detailed persona: Alex, 37,...