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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.

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Change Who Pays: New Google Ads process for client account transfers
Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s m...

Google rolls out new AI-organized search results, AI Overview links
Google is starting to roll out AI-organized search results today, as well as the new links and citations format in the ...

Google AI Overview ads launch on mobile in U.S.
The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users...

Google Lens to add Shopping Ads this year
Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced tod...

Google Discover disruption, not showing new content?
Does the content in Google Discover seem dated? Many people seem to be having this issue with Google Discover, though it is unclear how widespread it is. Why we care. Google Discover can drive goo...

Content length, depth and SEO: Everything you need to know in 2025
Content creation is a beast and can be a minefield, especially in this AI-driven era, where many seek to “save time” by using AI to partially or fully write content, sometimes with little to no h...

Branded keywords: How Google Ads drives up CPCs
Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. But in the past year, they have become much more expensive. This...

How to use social and forum data to inform next-level SEO strategies
These days, I’m looking at SEO research a little differently. Most of the data that’s been most valuable for developing SEO-friendly content isn’t from Google, Bing or even third-party SEO tool...

2025 Programmatic Playbook: Working smarter not harder by Agital
Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86%...

Microsoft is about to change how Copilot ads appear and trigger
Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Cop...