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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.

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Meta could launch Threads ads this year
Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That�...

Brave Search unveils AI answer engine
Brave Search introduced a new AI answer engine called Answer with AI. It will produce AI-generated answers “synthesiz...

Tracking in 2024: Where we are and how to prep
Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many mar...

How to survive the search results when you’re using AI tools for content
The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits ...

U.S. search ad revenues hit record $88.8 billion in 2023
Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search accounted for $88.8 billion of a record $225 bil...

YouTube escalates war on ad blockers
YouTube has introduced two new measures in its crackdown on ad blockers. There will either be: Buffering issues. An error message saying “The following content is not available on this app...

Google AdSense launches new Ad Intents format for Auto ads
Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats). What are ad intents. An ad intent is an “intent...

Google Discover optimization: A complete guide
Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engagin...

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This arti...

Google Search Console security update improves management of ownership tokens
Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. Ownership tokens are used when people verify...