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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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There is no ‘best’ Google Ads bidding strategy, study finds
Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. That’s just one interesting findin...

How causal impact studies work and when to use them in PPC
We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods like A/B tests, incrementality evaluations and geo ...

Google adds support for sale pricing and priceType property
Google has added support for sale pricing examples and priceType property to the schema and markup in its Merchant listing documentation. Google said that this makes “it easier for merchants to sp...

4 Reddit ad formats you need to know
Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. It offers unique opportunities for brands to connect with consumers in authentic and meaningful ways. This ...

Google Search completely kills the cache feature
Google has fully and completely killed off its cache operator. Google said it would do this after removing the cache li...

Optimizing Largest Contentful Paint: 5 tips for a faster website by DebugBear
Page speed is important for a good user experience. Google’s Core Web Vitals metrics also can impact organic se...