Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
The future of SEO in an AI-powered world
The Google interface we know today will be gone in less than three years.
As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight y...
Optimizing for INP, the new Core Web Vitals metric
Google has replaced First Input Delay (FID) with a new Core Web Vitals metric called Interaction to Next Paint (INP). This change aims to better measure a website’s responsiveness and overall user ...
Google adds 6 new AI features for Performance Max
Google Ads today introduced six new AI features for Performance Max campaigns.
Why we care. You’ll want to explore these new PMax features to see whether they help you uncover new insights or i...
Number of concerns over Google Privacy Sandbox grow to 111
The U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over Google’s Privacy Sandbox, according to its April Q1 2024 report. That’s up from 72 in the CMA’s Q4 2023 repo...
Microsoft makes Copilot available to all advertisers
Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today.
Why w...
Top 5 paid search B2B lead gen strategies for 2024
B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on:
Hyper-personalization using...
Study: 56% of Google’s top three positions are held by ccTLDs
Getting international SEO right is hugely important for global brands. And one of the most fundamental optimizations is the domain and URL structure you choose to use.
While Google offers guidel...
Google March 2024 core update rollout is now complete
Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core upd...
Google Search revenue increases 14% YoY to $46 billion
Alphabet’s overall revenue increased by 15% to $80 billion, much higher than last year’s 3% year-on-year increase.
By the numbers. Google Search revenue increased by 14% to $46 billion YoY in ...
Google CEO says AI overviews are increasing Search usage
Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO S...