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Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to reach and convert prospects who have never engaged with your business.
However, using NCA effectively requires a strategic approach. Simply enabling it won’t automatically deliver new customers...
Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024.
Updates also focused on creatives, data and giving the consumer what they want straight from the Search results. Now is the time to start paying closer attention to your impression levels.
Here’s a recap of everything you need to know from Google Marketing Live, with links...
WordPress version 6.5 now supports including the lastmod element within sitemaps files, which can help search engines understand which pieces of content are new or updated. This can help improve crawl efficiency for search engine crawlers and reduce server load on your website.
Lastmod. Lastmod is an element that you can add to your sitemap file that should represent the last time that URL...
Google is experimenting with a new ad experience on Search that aims to guide consumers through complicated buying decisions using AI assistance.
The big picture. The test explores how Google’s AI capabilities could enhance ads to provide more tailored advice and recommendations based on a user’s specific needs and context.
Why we care. With this update advertisers will be getting a...
Google introduced new AI-powered tools to help advertisers rapidly produce high-quality Performance Max creative assets at scale for campaigns across marketing channels. This was one of several announcements today at Google Marketing Live 2024.
What’s new. Upgrades to the Performance Max platform include:
Generative AI capabilities to accelerate creative production speeds by up to 5x....
More options are available for visually immersive ad formats to drive consumer demand and conversions across its YouTube, Discover and Gmail properties, Google announced today at Google Marketing Live 2024.
Driving the news. Key updates include:
Expansion of Demand Gen video ad campaigns to reach up to 3 billion users monthly across YouTube, Discover and Gmail inboxes.
Launch of new...
Google has fully rolled out its Ads Data Manager tool to help advertisers easily centralize and activate their first-party data for more effective AI-powered campaigns.
What’s new. Ads Data Manager allows businesses to bring together disparate first-party data sources (e.g., conversions, email lists, surveys) into a single unified analytics hub.
Why we care. Despite the delay of third-...
A new AI-driven ad experience aimed at boosting consumer confidence for online purchases and assisting with complex shopping decisions was unveiled today at Google Marketing Live 2024.
What’s new. AI-powered ad types for an immersive experience:
Video-powered Search Ads: Retailers can now integrate short-form product videos into their ads. These can be brand-created or sourced from...
Ads are coming to AI Overviews, Google announced today at Google Marketing Live 2024.
What’s new. Google is testing the inclusion of Search and Shopping ads inside the AI Overviews boxes that can appear atop search results for complex queries.
How it works. When an ad is deemed relevant to both the search query and the AI Overviews, it will surface within that overview in a “sponsored”...
New shopping features aimed at helping merchants better showcase their brands and create visual content using AI technology are now available, Google announced today at Google Marketing Live 2024.
The big picture. More than 40% of Google shopping searches mention specific brands or retailers, per internal Google data, signaling shoppers rely heavily on brand reputation and imagery when making...