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AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies.
However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things.
From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities.
Below, I’ll...
In digital marketing, agencies and in-house teams often separate into specialized units like SEO, PPC and content marketing.
While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically.
This reality calls for a unified approach to digital marketing,...
Are you a search marketer looking to expand your reach and drive even more impactful results? Look no further. Join us for How Search Marketing Turned the Tide for CTV Audience Targeting and learn how your existing search marketing expertise can be a valuable asset on this powerful advertising platform.
Connected TV (CTV) has a new feature that you may recognize right away: keyword...
Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew.
That’s the challenge I addressed in my SMX Advanced 2024 session.
Didn’t catch it? No worries. I’m recapping it all in this article series, one juicy nugget at a time. This is Part 2, so if you missed Part 1, check it out.
Get ready...
The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines.
To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies.
A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud.
ADH allows advertisers...
Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets.
While these elements are crucial, they fail to fully account for the diverse factors influencing a website’s global performance.
The complexities of managing SEO across different regions, languages and market conditions add layers of...
From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good?
Should you ignore these recommendations and “hack” Google’s machine learning – or should you follow Google’s advice?
Two Google Ads experts – Ben Kruger and Anthony Higman – had an interesting debate on this topic at SMX Advanced.
Here...
Google has updated its spam policies documentation as part of a routine refresh while also adding more details around the site reputation abuse policy and expanding and clarifying other areas of its search spam policies and guidelines.
Why the change. Google wrote, “We review and refresh our documentation periodically. This update is part of that process.”
What is new. The big change is...
Discover how personalization can revolutionize your e-commerce business. Join our Martech webinar, Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization.
Attend this webinar and:
Learn how...
What if I told you that some of the best SEO insights don’t come from organic search data alone?
When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel.
However, in reality, businesses relying on SEO are supported by multiple channels.
Often, PPC and SEO are treated separately, which reduces efficiency and leads to missed opportunities...