The Future of Live Sports: Get Some Skin in the Game

All fans don't want the same experience. They don't consume sports content in the same places, with the same purpose, or with the same expectations. And yet, the industry still builds around the default?the single, editorially led, one-size-fits-all feed. It's time we treated live sports like what it really is: a base layer with infinite skinning potential. That's the model that drives engagement in every other digital format. And if broadcasting wants to stay culturally relevant, that same logic needs to be applied?fast.