Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover

The Digiday+ Future of Marketing Briefing will be your guide to what it actually means to be in this business today. Sometimes that’ll mean talking to CMOs. Other times, it’ll mean exploring ad tech, agencies, creators, streaming, AI – whatever’s shaping the marketing class and those who operate in and around it. This is the first edition of the briefing that will publish Fridays.

Not long ago, we caught up with Nic Brandengerger, the CMO at Swiss outdoor brand Mammut. Like most marketing conversations these days, it didn’t take long for AI to come up. 

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